somos media

urban vinyl toys

Vinyl action figures are a new art form.

Action figures designed by artists and designers are erasing boundaries between low culture and high art. Unlike typical toys like Barbies or Hot Wheels, which are mass produced, Urban Vinyl Toys are sold in limited runs of 500 to 2,000, increasing the demand and the sense that these are one of a kind pieces of art. “These toys are like Pop Art—they’re like sculptures,” Urban Vinyl toy seller Paul Budnitz said in a recent interview with The Sacramento Bee. “The canvas happens to be a toy.”